Event: GrowBiz XChange Networking Event - Gloagburn
A chance to network and hear about Red Squirrel. Intrigued? It's not what you'd think!
|Thu 22 Feb 2018
Developing your business strategy…the rural way
Our guest speaker this month is Professor Donald MacLean.
In today’s business world, ideas around successful organisations are often defined through terms such as ‘profit-maximising’ and ‘growth-driven’. While relevant, these terms don’t necessarily support the full picture for ambitious businesses in rural regions. Creative businesses that are closely linked to community and place need more than a ‘one size fits all’ approach to business strategy.
Recent research by Professor Donald MacLean suggests that there are distinct benefits to developing a rural approach to business development and growth. We can play to our strengths and offer a form of organisation and business that not only places sustainability, personality and community values at the forefront, but fosters the agility, innovation and creativity that our international partners – and competitors – increasingly seek.
Donald calls this research Red Squirrel. Come along to find out why!
About Donald MacLean
Strategy Consultant and Research Professor Donald MacLean lives in Connel, near Oban. He combines research at the University of Glasgow Adam Smith Business School with commercial activities throughout the Highlands and Islands.
As a key member of the Institute of Directors’ development team in the Highlands and Islands, he has worked on strategy and development with scores of businesses in the region. In his academic work he has published extensively on strategy and creative action internationally and has been researching Highlands and Islands businesses for more than a decade.
His latest book, "Strategic Management: Strategists at work” is aimed primarily at practitioners and introduces to an international audience some of the distinctive aspects of strategy and leadership in the Highlands and Islands and elsewhere - https://www.amazon.co.uk/Strategic-Management-Strategists-at-Work-x/dp/1137035447
Red squirrel photograph courtesy of Bob Smith, Nature Nuts, who offer bespoke wildlife tours to "Bring Nature to You" - https://www.facebook.com/bobsnaturenuts/