Event: Developing an Effective Marketing Strategy - Ballinluig
In this learning session we'll help you think strategically and be focused and targeted in your marketing activity, and demonstrate how to generate results by creating a simple marketing calendar.
|Thu 4 Oct 2018
Is your marketing scattergun? Do you post to social media or write blog posts when you have time and then go for long periods doing nothing? Do you randomly choose to advertise when approached by someone selling advertising at a great rate? Have you a website and social media accounts but don’t know how to use them to generate new enquiries.
In this learning session we'll help you think strategically and be focused and targeted in your marketing activity and demonstrate how to generate results by creating a simple marketing calendar.
Kirsty Scott is a marketing consultant, with 25 years’ experience in Scotland’s tourism and hospitality sector working with a diverse client base including Floors Castle, Roxburgh Hotel, Perthshire Big Tree Country, MotorMania, Fife Sports & Leisure Trust and Perth & Kinross Countryside Trust.
Kirsty is passionate about bringing her marketing experience in growing businesses to the rural sector. Her company, The Rural Marketing Agency, offers tailor made marketing packages to help companies achieve real business growth. Services offered include: marketing strategy; vibrant social media campaigns; website creation, content writing and analysis; brand management; PR, photoshoots and videos and print design and production. Kirsty is also an Enterprise Facilitator with GrowBiz.